Using Google My Business to boost digital visibility for local clinics

DocConnect is a mobile app designed to help clinic doctors boost their income by facilitating patient referrals to top hospitals within the Ayu Health network. Additionally, it enables doctors to monitor their patients' progress, vital signs, and medication adherence in real-time.

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Problem Area

~3000

Total App Installs

~1000

Total uninstalls

~45

Average DAU

~170

Average MAU

The high uninstall rate (1,013 out of 3,061, or approximately 33%) suggests that a significant portion of users did not find the app sufficiently valuable or engaging to continue using it.

These engagement metrics indicate a relatively low level of daily and monthly active usage among the installed user base.

Outcome

130+

GMB profiles created

27.87%

Overall completion rate

~33%

Increase in MAU

Success

Achieved a satisfactory overall completion rate
Increased Monthly Active Users (MAU) by over 33%, indicating improved engagement

Challenges:

Primary goal of increasing clinic visits through improved Google ratings was not met

Key Learnings:

User engagement doesn't always translate directly to business outcomes
The connection between online presence and physical visits may need further investigation
Patient choice of clinics is highly influenced by word of mouth and proximity to their location

Need for GMB - Our Hypothesis

Better visibility & credibility on Google lead to more patient visits

More patients means doctors are likely to use the app more.

Doctors are more likely to refer patients to Ayu Health hospitals.

Increased referrals ultimately lead to higher revenue for Ayu Health and Doctors.

User Archetype

Age range: 40-65 years

Tech proficiency: Generally low
Setting: Local clinics in middle to lower-middle class areas
Patient volume: 20-30 visits daily
Typical consultation fee: ₹100 - ₹300
**One doctor even charges ₹10 per consultation (indicating patients are price-sensitive)

How Might We…

HMW

Educate doctors about GMB's benefits for their practice.

HMW

Ease the process of creating or linking a GMB profile within our app

HMW

Enable doctors to manage their GMB presence and collect patient reviews

Designs

🧠

Progressive Disclosure

An onboarding is likely to be successful when complex actions are gradually revealed.

The goal is to avoid overwhelming the user with too much information at once, thereby reducing cognitive load and making the interaction more manageable and efficient.