Using Google My Business to boost digital visibility for local clinics
Using Google My Business to boost digital visibility for local clinics
Using Google My Business to boost digital visibility for local clinics
DocConnect is a mobile app designed to help clinic doctors boost their income by facilitating patient referrals to top hospitals within the Ayu Health network. Additionally, it enables doctors to monitor their patients' progress, vital signs, and medication adherence in real-time.
DocConnect is a mobile app designed to help clinic doctors boost their income by facilitating patient referrals to top hospitals within the Ayu Health network. Additionally, it enables doctors to monitor their patients' progress, vital signs, and medication adherence in real-time.
Problem Area
Problem Area
~3000
~3000
Total App Installs
Total App Installs
~1000
~1000
Total uninstalls
Total uninstalls
~45
~45
Average DAU
Average DAU
~170
~170
Average MAU
Average MAU
The high uninstall rate (1,013 out of 3,061, or approximately 33%) suggests that a significant portion of users did not find the app sufficiently valuable or engaging to continue using it.
These engagement metrics indicate a relatively low level of daily and monthly active usage among the installed user base.
Outcome
Outcome
130+
130+
GMB profiles created
GMB profiles created
27.87%
27.87%
Overall completion rate
Overall completion rate
~33%
~33%
Increase in MAU
Increase in MAU
Success
Success
Achieved a satisfactory overall completion rate
Increased Monthly Active Users (MAU) by over 33%, indicating improved engagement
Achieved a satisfactory overall completion rate
Increased Monthly Active Users (MAU) by over 33%, indicating improved engagement
Challenges:
Challenges:
Primary goal of increasing clinic visits through improved Google ratings was not met
Primary goal of increasing clinic visits through improved Google ratings was not met
Key Learnings:
Key Learnings:
User engagement doesn't always translate directly to business outcomes
The connection between online presence and physical visits may need further investigation
Patient choice of clinics is highly influenced by word of mouth and proximity to their location
User engagement doesn't always translate directly to business outcomes
The connection between online presence and physical visits may need further investigation
Patient choice of clinics is highly influenced by word of mouth and proximity to their location
Need for GMB - Our Hypothesis
Need for GMB - Our Hypothesis
Better visibility & credibility on Google lead to more patient visits
Better visibility & credibility on Google lead to more patient visits
More patients means doctors are likely to use the app more.
More patients means doctors are likely to use the app more.
Doctors are more likely to refer patients to Ayu Health hospitals.
Doctors are more likely to refer patients to Ayu Health hospitals.
Increased referrals ultimately lead to higher revenue for Ayu Health and Doctors.
Increased referrals ultimately lead to higher revenue for Ayu Health and Doctors.
User Archetype
User Archetype
Age range: 40-65 years
Tech proficiency: Generally low
Setting: Local clinics in middle to lower-middle class areas
Patient volume: 20-30 visits daily
Typical consultation fee: ₹100 - ₹300
**One doctor even charges ₹10 per consultation (indicating patients are price-sensitive)
How Might We…
How Might We…
HMW
Educate doctors about GMB's benefits for their practice.
Educate doctors about GMB's benefits for their practice.
Educate doctors about GMB's benefits for their practice.
HMW
Ease the process of creating or linking a GMB profile within our app
Ease the process of creating or linking a GMB profile within our app
Ease the process of creating or linking a GMB profile within our app
HMW
Enable doctors to manage their GMB presence and collect patient reviews
Enable doctors to manage their GMB presence and collect patient reviews
Enable doctors to manage their GMB presence and collect patient reviews
Designs
Designs
🧠
Progressive Disclosure
🧠 Progressive Disclosure
An onboarding is likely to be successful when complex actions are gradually revealed.
The goal is to avoid overwhelming the user with too much information at once, thereby reducing cognitive load and making the interaction more manageable and efficient.
An onboarding is likely to be successful when complex actions are gradually revealed.
The goal is to avoid overwhelming the user with too much information at once, thereby reducing cognitive load and making the interaction more manageable and efficient.
