Despite its vast library, half of Netflix subscribers struggle to decide what to watch, with users spending 18 minutes on average browsing. Most users admitted to abandoning their search if unable to make a selection.
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Impact vs Effort
The long process of researching, ideation, repeatedly iterating on designs, and prototyping has led to a project I'm proud of, but still, I believe there's a lot of room for improvement.
The iOs interface for Netflix clone was well received, users said that all the redesigns fit in well with the Netflix's existing design language.
Out of the 3 options, users believed Watch Something to have the most impact with helping users with decision fatigue.
Users agreed that having flexibility and control within the new Play Something feature would help users more receptive to suggestions.
Cloning the Netflix interface was a fun challenge that required meticulous attention to detail in design & prototyping.
This project helped me broaden my design thinking skills and learn different design thinking exercises for problem-solving.
Testing with clickable prototypes was crucial for gathering valuable user feedback.
I'd like to work more on my research method. I felt that the sample for my initial interview research was biased given that they were my friends.
I had to work with a lot of assumptions during the ideation phase. It would have been great to have received some business insights from designers/PMs at Netflix.
This project served as an excellent initial step toward identifying potential solutions to the problem. However, if this were a real-world project, I would dedicate more time iterating and refining each proposed solution through a rigorous process of testing and collecting feedback from users and various stakeholders.